Founded in 1856, A.Y. McDonald Mfg. Co. is a leading manufacturer of brass fixtures, high-pressure valves, pumps and meter bars–critical infrastructure that serves millions of homes nationwide. Their leadership hired us to lead innovation strategy engagements across four divisions of the company. In each case, their challenge was clear: How can we deliver greater innovation and value for our customers?
How we helped:
Market Research Ideation Strategic Facilitation Summit Design Concept Development Concept Testing Innovation Training
“Our work with Phillips & Co. has been transformational–they’ve helped us make progress in months that would have otherwise taken years. And, they’re fun to work with!”
Vice President of Sales & Marketing
A.Y. McDonald Mfg. Co.
Accelerating innovation across industries.
We launched our work with A.Y. by conducting extensive research with their executives, customers and distributors, identifying high-potential White Spaces for exploration. From this foundational work, we led a series of multi-day Customer Innovation Summits: hands-on creative think tanks where employees, customers and end users brainstormed and refined hundreds of potential new innovations. We then worked closely with the company to market test the leading ideas–many of which have now led to successful market launches.
Strengthening an incredible innovation team through training.
We delivered a custom version of our Lean Innovation Master Class, coupled with ongoing executive level support to help A.Y. add robust innovation practices in their work, from market research methods to new ways to approach market validation and testing.
How can we help your team?