Innovation Consulting

Phillips & Co. partners with clients to help invent new products, reposition key brands, develop new business models and more.

01.
New Product Innovation Projects 

Let’s fill your new product pipeline. In New Product Innovation projects, we bring a robust, proven process to the project that assesses where you are, and charts a path to a strategic plan ready to take into development or launch.

The best new products don’t just improve on the past, but deliver something your customers haven’t even imagined yet.

Moving through our five-phase FLEX innovation methodology, we’ll help you define your full innovation opportunity, develop fresh market insight and inspiration, lead an in-depth ideation process, develop MVPs and prototypes, test and iterate concepts with end users and then work with your team on the transition from strategy to implementation.

02.
Innovation & Growth Strategy Projects 

Innovation comes in many forms, many of which reach far beyond products. In our Innovation & Growth Strategy projects, we consider brand experience models, service design, channel strategy, company culture and more.

Using our FLEX innovation methodology, we blend primary research, business strategy and bold creativity to develop breakthrough concepts backed by customer feedback and refinement.

Past projects include:

• Developing a new business model for a global technology company.
• Crafting a breakthrough marketing strategy for a leading industrial company.
• Partnering with a national charity to help them reimagine the future of philanthropy.     

03.
Brand Strategy & Design Projects 

Reposition your brand for today’s evolving customers or develop a new breakthrough brands. In our Brand Strategy & Design projects, Phillips & Co. strategists blend market research, business strategy and design to unlock the full purpose and potential of your brand. 

Then, Phillips & Co. designers bring brands to life, developing brand identities and key brand touch points before helping clients onboard their entire organization to the new brand direction.

Past projects include:

• Repositioning a 200+ year old global educational publisher.
• Developing multiple new luxury hotel brands.
• Helping a nationally-recognized architecture firm reposition its brand strategy and identity.

Framing

• Strategy Sessions
• Innovation Summits
• Innovation Training
• Innovation Keynotes

Insights

• Ethnography
• Focus Groups
• Inspiration Tours
• Stakeholder Interviews
• Trends Analysis
• Persona Design

Ideation

• Ideation Sessions
• Co-Creation Labs
• Experience Design
• Brand Strategy

Market Fit

• MVP Design
• Concept Creation
• Consumer & Customer Testing
• Business Case Development
• Executive Presentations