Phillips & Co. | New Product Ideation Experts, Innovation thinktank, Ideation, Creativity Consultants, new products, brainstorming, facilitators, facilitation, Chicago
Phillips+Co., Innovation thinktank



New Product Ideation


We invent new products, services and brands for clients including SC Johnson, Kraft Foods, Miller Brewing, Nielsen, VNU and Verizon.



Recent Projects



Challenge

Developing the Brand Strategy for a New Boutique Hotel Group

LodgeWorks is a 700-person hotel development and management firm whose leadership team created Residence Inn and Summerfield Suites. In our second project for them, LodgeWorks asked us to help them invent their new boutique hotel brand.

What We Did
Over the course of 12 months, we conducted extensive research into guest needs, market conditions and industry trends. We collaborated with the client team to invent and test an array of bold new hotel concepts, eventually defining a unique target, position and detailed guest experience model. Phillips+Co. also created the hotel's name. The new hotel will launch in 2008 in three cities including Napa, CA and Savannah, GA.

Services
Consumer research, collaboration sessions, ideation, concept testing, naming, partner agency selection



Challenge

Inventing a New Generation of Cleaning Products

A major consumer packaged goods company hired us to develop new household cleaning tools for the mass market.

What We Did
We built a dream-team of cross-disciplinary thinkers that took over a $1.5 million condominium for two days, creating hundreds of concepts, with over 2 dozen selected to move onto the next stage of review. Our client, a veteran new products leader, called the project “The most impressive concept generation project I’ve been involved in 25 years of product work.”

Services
Ideation, prototyping, concept testing




Challenge

Concepting New Products for Target

A major US consumer goods brand asked us to invent product and marketing concepts specifically tailored to Target.

What We Did
Our cross-disciplinary team of designers, researchers, and illustrators quickly absorbed the clients' and Target's brand DNA. With a deadline of two weeks, we concepted, illustrated and in some cases prototyped new product concepts. Our concepts, backed by third-party research, spanned product "reskinning", point-of-purchase concepts and new product line concepts. The concepts were presented to Target and are currently under consideration.

Services
Trends research, ideation, sleepless nights, prototyping, communication support





Challenge

Developing Innovation Strategies for a Leading Trade Show Producer

Nielsen Business Media produces a number of leading trade shows and publications for the corporate training market. They challenged us to develop a range of innovation strategies to grow their already strong business.

What We Did
We conducted primary research at industry conferences and led innovation labs with key corporate customers to uncover additional ways to serve the market. Based on customer research, we suggested renaming many of their conferences, uniting them under a single name, Training. In doing so, Nielsen connected their well-loved print publication by the same name with their live events into a single, stronger brand. Our client has since enjoyed accelerated year-over-year growth through their ongoing dedication to innovation.

Services
Customer research, competitive analysis, trends research, ideation, concept testing



Challenge

Leading a Team of 20 Companies to Envision the Hotel of Tomorrow

Hospitality Design, a leading hotel industry trade magazine, wanted to challenge the status quo of their industry. They challenged us to lead a 60+ person team of industry leaders from 20 companies in a process of inventing futuristic hotel concepts to inspire the next wave of hotel innovation.

What We Did
Working with international hotel design firm Gettys, we developed and co-produced a 6-month series of events, and named the program the “Hotel of Tomorrow Project”. We led an intensive 2-day ideation summit, generating thousands of ideas, from living wallpaper to hotels that float on air. The work was featured in a special issue of the magazine, and in a Phillips+Co. designed, 90-foot-long multimedia exhibit.

Services
Ideation session facilitation, prototyping, concept testing, naming, experience design, exhibit design


Challenge

Developing Innovation Strategies for a Leading Trade Show Producer

Nielsen Business Media produces a number of leading trade shows and publications for the corporate training market. They challenged us to develop a range of innovation strategies to grow their already strong business.

What We Did
We conducted primary research at industry conferences and led innovation labs with key corporate customers to uncover additional ways to serve the market. Based on customer research, we suggested renaming many of their conferences, uniting them under a single name, Training. In doing so, Nielsen connected their well-loved print publication by the same name with their live events into a single, stronger brand. Our client has since enjoyed accelerated year-over-year growth through their ongoing dedication to innovation.

Services
Customer research, competitive analysis, trends research, ideation, concept testing


Phillips+Co. is a breakthrough strategy firm. With a team of researchers, brand strategists, innovation experts, ideation session facilitators and brainstorming facilitators in Chicago, we help clients invent innovative strategies for new products, services and brands. Then, we help align the unique resources needed to bring the ideas to market. We provide consumer research, brainstorming, ideation, focus group, facilitation, brand strategy and new products consulting to clients in Chicago, New York, San Francisco, Los Angeles, Cincinnati, Orlando, New Orleans, Boston and Milwaukee.


Phillips+Co. Homepage